Eva Petersen leads design through ambiguous spaces.
I'm a Staff Product Designer at Nubank, one of the world's largest neobanks, serving as design lead for the US. I focus on craft, I prototype in code, and I'm based in sunny Miami.
This site answers questions. Ask it anything about the work.
Selected work



Insurtech · B2B2C · 2026
Betterfly
Led product design for the US launch of an AI-native benefits platform where healthy habits earn financial protection through life insurance coverage. Launched August 2026 on the App Store and Google Play. Password required.
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Healthtech · D2C + B2B · 2025
eMed
Led design for GLP-1 weight loss and preventive care programs across B2B and D2C. Designed Em, the AI health companion, and launched the eMed US brand. Hired two designers and led design through launch.
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Consumer Health · iOS · 2024
Touch Grass
Co-founded and led product design for a wellness app helping teens disconnect from screens. Defined vision, designed onboarding through launch. App Store, June 2025.
Ask me whyAbout
I'm a designer based in Miami with fourteen years of experience building products end-to-end. These days I'm raising the bar on craft for core app experiences at Nubank, one of the world's largest neobanks. Before that, I led a global design team and US market entry of an insurance and wellbeing app. I've also shaped the product experience for a health startup, led app redesigns, and driven core experiences behind ARR growth from $21M to $50M and a $180M Series A.
Before product design, I worked as a visual designer and a curatorial research assistant at an art museum. My academic background is in fine art and architecture.
Outside of work, I'm an artist and a girl mom.
Experience
Staff Product Designer
Nubank
Sep 2026 – present
Director of Product Design
Betterfly
Jan 2026 – Aug 2026
Product Design Lead
eMed Population Health
Jun 2025 – Jan 2026
What collaborators say
“Your designs are strategic and have effectively set us up for future work. I also love how you've kept accessibility front-and-center.”
“Amazing job launching dashboards into beta with 100 customers! This sets the foundation for how we show the impact of PR efforts.”
Greg Galant
CEO and Co-Founder, Muck Rack
“I'm impressed and inspired by her organizational abilities, attention to detail, commitment to exploration and navigation of balancing business goals with user goals, but always sticking up for the user. She's a true UX super hero.”
Steven Winkelstein
Senior Product Designer
Open to conversations about AI-native product design. Say hello.