Eva Petersen leads design through ambiguous spaces.

I'm a Staff Product Designer at Nubank, one of the world's largest neobanks, serving as design lead for the US. I focus on craft, I prototype in code, and I'm based in sunny Miami.

This site answers questions. Ask it anything about the work.

Selected work

Betterfly App Store card: Feel better, perform better, live betterBetterfly App Store card: the healthier you get, the more you get — Betterflies and levelsBetterfly App Store card: life insurance coverage and benefits in one place

Insurtech · B2B2C · 2026

Betterfly

Led product design for the US launch of an AI-native benefits platform where healthy habits earn financial protection through life insurance coverage. Launched August 2026 on the App Store and Google Play. Password required.

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App Store + Google Play

About

I'm a designer based in Miami with fourteen years of experience building products end-to-end. These days I'm raising the bar on craft for core app experiences at Nubank, one of the world's largest neobanks. Before that, I led a global design team and US market entry of an insurance and wellbeing app. I've also shaped the product experience for a health startup, led app redesigns, and driven core experiences behind ARR growth from $21M to $50M and a $180M Series A.

Before product design, I worked as a visual designer and a curatorial research assistant at an art museum. My academic background is in fine art and architecture.

Outside of work, I'm an artist and a girl mom.

Experience

Staff Product Designer

Nubank

Sep 2026 – present

Director of Product Design

Betterfly

Jan 2026 – Aug 2026

Product Design Lead

eMed Population Health

Jun 2025 – Jan 2026

What collaborators say

“Your designs are strategic and have effectively set us up for future work. I also love how you've kept accessibility front-and-center.”

Kirk Gustafson

Director, UX, Muck Rack

“Amazing job launching dashboards into beta with 100 customers! This sets the foundation for how we show the impact of PR efforts.”

Greg Galant

CEO and Co-Founder, Muck Rack

“I'm impressed and inspired by her organizational abilities, attention to detail, commitment to exploration and navigation of balancing business goals with user goals, but always sticking up for the user. She's a true UX super hero.”

Steven Winkelstein

Senior Product Designer

Open to conversations about AI-native product design. Say hello.